Search Engine Optimization Techniques to Rank in the google search Results.

Search Engine Optimization Or SEO Technique is important for bringing more and more organic traffic to your website. After Reading this SEO Road Map you will be able to do complete On-Page optimization for your website.


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Why SEO Is Important

A Survey finds that approximately 65% of all visitors, visit or click on the top 3 position website. As much rank of your website is higher on the SERP (Search Engine Result Page) for most relevant keywords, the more relevant organic traffic you will receive on your website.

Increase Your Domain Authority and Page Authority

Most people who do searches on google they believe on that, only high-quality website rank top on the Search Engine Result Page (SERP). And this is the reason why people visit or click on High-ranking websites in search engine results with trustworthy business and better products. Which means “You are at the top – You can be trusted.”

Highest Return on Investment (ROI)

If you ask me about ROI on SEO then the answer is very simple that, It would be always high because Search Engine Optimization is a cost-effective technique with a long-term impact on your website traffic. After Doing SEO You will receive quality organic traffic on your site, Which is costs less than paid traffic.

A research report published by HubSpot Website, says that 80% of traffic on the internet starts with a search query, which means your website should provide a solution for something. This is also making search engine optimization (SEO) Very Important.

To Be in the competition or at the top of the SERP need lots of keyword researches and experimentation, to understand What will work or what not? Another challenge is Google Algorithms Which are constantly being updated, so it’s become significantly important to always up to date with the latest Search Engine Algorithm updates.

You might be surprised to know, there are more than 3.5 Billion searches are entered into Google every day. In the United States, 78% of internet users search about Products or services before making any purchase.

As soon as your site starts to appear on the first pages of Google search results, you will become more visible. This means more traffic, more conversions, and, as a result, more profits.

The top three organic Sites receive 60% of all search traffic on a particular keyword. With potential customers coming from search results, the closing rate is 14.6%. Compare this to 1.7% for channels such as print ads or mailing lists.


Do you see why SEO is so important to your success?

SEO BASIC Checklist for 2021 & ON PAGE IMPLEMENTATION

  • Underscores
  • Uppercase
  • Duplicate
  • Parameters
  • Over 115 Characters

Metadata analysis and recommendation for missing and duplicate

  • Title
  • Description
  • Keywords

Meta Data for website

  • Page Titles
  • Meta Description
  • Meta Keywords
  • Duplicate and missing will be diagnosed and worked upon it under proper character limit as prescribed by Google.
    1. Title – 55 to 65 characters
    2. Description- 160 to170 character

Header tag implementation and update on a page level.

Image optimization

  • Over 100 kb
  • Missing Alt text
  • Alt txt over 100 character

Directives and signal optimization

  • Canonical tag
  • 301,302 redirect set up

Page loading Time Optimizations

Yes, it is very important to reduce your page loading time. Because high loading time will lead to a high bounce rate and low visitors to your website. 

Visit the Google website to check your loading time. 
https://developers.google.com/speed/pagespeed/insights/ 

Fresh keyword research

Fresh keywords research means, Use valuable and most recent search terms on the internet for your blog article. You can search the Digital Sudhir keywords method on youtube for more information. 

Sitemap (XML&HTML) & robots.txt configuration.

Content Optimization on pages

  • Large Pages (Over 100kb)
  • Low Content Pages (Under 300 Words)
  • Provide suggestions on content

Will Optimize the following

  • Client Error (4xx)
  • Server Error (5xx)
  • Server error
  • Crawl error
  • Indexing issues

Webmaster and analytics account configuration and tracking

Advanced Search engine implementations for ex- Structured markup

This was the on-page Optimization Checklist for SEO which you should follow. This will help you to rank your website on SERP. Before going to perform all the tasks according to this SEO checklist. Do your Website audit.


What is SEO Audit or Audit Report

SEO Audit of any website will help you in analyses, why you are not getting enough traffic and sales. On the Internet, Many Companies offer SEO Audit services. But You can do this by yourself and save lots of money.

Generally, the term audit is the systematic process of reviewing an event, Result, Concept, or financial statement. Basically, an audit helps you to find your current position and helps you to build plans for the future. SEO audit is an explosive growth technique to help you attract and retain customers.

In SEO Audit Means you do an analysis of a website's overall performance. It helps you to set new goals and implement methodologies to achieve those goals.

Here's what you should look out for when auditing a site.


Check the site for these points:

1. Do all pages on your site have meta titles and descriptions in the description field?

2. Is every page on your site optimized for keywords?

            Make changes carefully, without an overabundance of keywords!

3. Is the URL structure optimized for search engines?

        URLs should be simple, short, and search engine friendly. Here's an                           example: https://neilpatel.com/blog/21-bing-ads-hacks/


I bet you can guess this is an article on 21 ways to improve your ads on the Bing search engine!


But what if the url looks like this? https://neilpatel.com/blog/archive/2017/05/16/ads/bing/21-hacks/post.html (literally: nilpatel.com / blog / archive / 2017/05/16 / advertising / bing / 21 receive / post html)





Harder to understand, right? It will be difficult for a search engine to determine the topic of this post as the keywords are broken down by folders and dates. This view is not very clear.


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